Seriskin- Content strategy


• Our study underscored the need for a format to showcase essential props during product photoshoots. It enabled us to pinpoint the right ingredients for clear visual communication of their skin benefits.
• In ingredient selection, we emphasised natural resources, avoiding complex chemical terms to prevent user confusion. Our focus remains on ingredients rooted in nature, easily relatable through leaves, fruits, or flowers extracts.
• This approach led to a curated list of essential visual content, effectively conveying product messaging, ingredient usage, and their associated benefits to our audience.



Links to the reference websites:
TRUE BOTANICALS    •    AESOP    •    KORA ORGANICS    •    BLOOM EFFECTS    •    UNI    •    82e



Seriskin- Content strategy
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